Facebook struggling to manage ‘unprecedented’ traffic
2020-03-25 at 11:00
Facebook has seen usage across its platforms surge in countries that have brought in virus lockdowns.
Italy – with some of the toughest restrictions – has seen the biggest rise, with group video calls rocketing by more than 1,000% in the last month.
The social media giant said total messaging traffic on all its platforms had increased 50% on average across the hardest hit countries.
Facebook owns Instagram along with popular messaging app WhatsApp. But the company said the higher usage won’t protect it from expected falls in digital advertising across the world.
Italy has a death toll now above 6,000 people from the virus. Along with the huge rise in group video calls, the country has seen a 70% rise in time spent on Facebook-owned apps.
Facebook outlined steps it is taking to increase capacity during the heightened traffic as people are stuck indoors and working from home.
Facebook has lowered video quality in Europe to help reduce demand on internet service providers. Amazon, Apple TV+ and Netflix have all announced similar measures.
The changes mean each video will use less data, putting less strain on networks already struggling with increased traffic as people stream more content while self-isolating at home.