Five-year promotional plan to attract tourists
2021-02-23 at 16:44
The Ministry of Tourism has decided to launch a five-year special promotional programme to attract tourists to the island.
Subject Minister Prasanna Ranatunga said the programme will be implemented targeting countries that attract the highest number of tourists.
A strategic development plan is currently being formulated for this purpose while Cabinet approval has been obtained as well.
he Minister was speaking at the inaugural high-level committee consisting of experts in the field of tourism that was appointed to implement the promotional programme.