Sri Lanka is set to host the World’s most accomplished surfers in a World Qualifying Series competition in June in Arugam Bay.
The World Surf League is the home of professional surfing. World Qualifying Series events are given Star Ratings and the particular event would be a 6-star event, the highest rating in the series, up with the Hawaiian events and attracting the very best of professional surfing’s top performers.
World Surf League events are expect to bring around USD 450,000 of direct revenue to the area and also expected to gain exposure online.
The Ministry of National Policies and Economic Affairs in a statement said, the worldwide media presence of the World Surf League events is massive with an expected 120 million online viewers over an event window.
The Ministry said the media exposure would be a huge boost not only to Arugam Bay and Eastern Sri Lanka but also to tourism industry as a whole.